NBC News launched NBC Stay Tuned in 2018, a twice-daily news show on Snapchat. Each episode is three minutes or less, covering topics ranging from daily news to breaking news, including the Olympics, presidential elections, pop culture, and other important national or international affairs.
What’s unique about StayTuned
11 million Subscribers on Snapchat
Nearly 1 million viewers per episode
Gen Z audience, 91% are under the age of 35
Average of 138 million unique visitors
42 million video views across platforms
Worked as a motion designer on the team, and providing art directions for certain projects.
Fast paced, high volume, deadline-oriented environment ✔️
Pixel-perfect attention to design detail ✔️
Storytelling ✔️
We also make fully animated explainer shows on the weekend, covering topic including world crisis, education, and history. I provided art directions and creative deliverables of these following episodes.