AWS EB is a global team of marketers and creatives responsible for helping candidates around the world connect with life-changing careers at AWS.
Our team helps AWS Talent Acquisition achieve its goals. The content we deliver include brand reputation content, inclusion, diversity, and equity campaigns, recruitment marketing, etc.
What’s unique about AWS Employer Brand:
Inclusive content ✔️
Global scale ✔️
Fast pace ✔️
We are storytellers ✔️
Aiming to increase engagement with our recruitment teams which in turn will enable us to create more cohesive social media campaigns and increase awareness and engagement on our social media channels.
We need a toolkit to help bridge this gap in resources.
As an individual contributor, I’m the Sr. Brand/ Motion Designer of AWS Global Employer Brand team.
Leading and owning end-to-end inclusive design and motion graphics for marketing campaigns.
Making motion and static design templates and brand guidelines to support internal and external creative requests.
I created 150+ social templates to help the global team self-service the creation that aligned with the creative brief.
The Toolkit includes the following:
-General Hiring
-Team Spotlight
-Events
-Testimonial Templates
-Core Brand Messages
-Celebratory gifs
-Day-one New Hire template
-Promotion Announcement
-Amaversary templates
Total Impressions had +125% increase
Met engagement rate goal
Ensured all creative content met the creative bar and aligned with the brand
Freed up resources in the creative team
Enabled and empowered more non-designers end users to create content
Established 150+ self-serviced design and motion templates
Initiated and standardized streamline processes and optimized for the end customers
All assets were created entirely in-house, cost per view was $0.
How to apply inclusive design in photography, typography and motion
How to create a sustainable design system that will benefit in the long-term
How to think from “user’s need” first and work backwards